The Story Behind The New Brand

To coincide with the launch of #sidebyside services, we are also excited to unveil a refreshed Soldier On brand.

After consultations with participants, key stakeholders, staff and the Board, the refreshed brand highlights the organisation’s commitment to connection, creating positive forward momentum and continuous growth.

The chevrons represent each stage of an individual’s journey, of working towards and becoming stronger as they move through different life phases and events.

“If it wasn’t for those half-hour coffee catch-ups, I wouldn’t have bothered with society at all. Each catch-up felt like a stepping stone, from the swamp that I had been in, towards higher ground “​ NSW participant

Each of these chevrons represents the stepping stones, the path to better mental health, social connection and employment and education opportunities. ​

​Finally, each chevron represents a focus of Soldier On’s mission statement – physical and mental health, family, community, and future. These individual parts come together to form the stepping stones – the path – to help those who put themselves online to protect Australia, and their families secure their futures. ​